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AVAVAV is a Florence-based clothing label driven by conscious production and design. When living in a time where human activity is the dominant influence on the environment it feels mandatory to adapt to sustainable methods. We are part of a generation of designers who want to make responsive decisions while considering the obstacles of the contemporary industry.

Our creative team strives to make hyper realistic pieces for the evolving landscape of fashion, while also offering you your most fly everyday wear.

Florence with its unrivalled heritage is an important production hub for many luxury fashion brands. As a result, millions and millions of meters of amazing fabric pass through the area every year. Repetitively, some of this fabric ends up not being used. Until now.

All of our pieces are made out of luxury deadstock and stock fabric, sourced and produced locally in small quantities.